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January 20, 2007

Selling the Amish, continued

Here's an ad for Amish Naturals pasta.

It hits all the main points--made by Amish hands, ingredients cultivated in the heart of Ohio's Amish country, water from Amish wells, and the noodle plant was even constructed by Amish workers. 

Plus it's all-organic. 

As the Amish population continues its explosive growth, 'wellness living'  increases in popularity, and the Amish mystique shines ever brighter, city folk hankering for things like 'simplicity', 'goodness', and 'all-natural' will be buying this type of stuff more and more. 

More power to them.  To use some Seth Godin terminology, the Amish brand tells a story that more and more of us want to hear.

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